Scene, 17 October 2008
Stadium blitz test for backers
HAD enough of Dunedin’s protracted stadium debate? Yes? Then we’ve got bad news – stadium ads are coming to the back of a bus near you.
The Carisbrook Stadium Trust – under pressure to meet private funding thresholds to ensure public funding support, including almost $80 million from the Dunedin City Council – is about to go ballistic with marketing.
Stadium fever won’t just hit town but beyond, too – remember, this is now The Otago Stadium.
That’s the new brand name for the whole shebang until an overall naming rights sponsor is secured. Then it’ll become something else – Ngai Tahu Arena perhaps, or Kiwi Super Fund Park Kidding.
The trust won’t talk about these negotiations other than to say it’s in “advanced talks”.
Despite it’s comforting noises about being on track – it has registrations of interest for 49 per cent of the required $45.5 million in private funding – there must be sweat on a few brows.
As trust boss Ewan Soper says: “Now is the time for Otago and Dunedin to get behind this project.”
Translation: If you want it built, stick your blimmin’ hands in your pockets and commit to corporate boxes, memberships and sponsorships.
Soper’s right – now is a critical time. The Otago Stadium lives or dies come February when the council decides whether it’s satisfied with private funding commitments.
But that’s just one threshold – don’t forget the stadium’s total maximum cost mustn’t exceed $188m and other funders must come to the party.
Now’s the hour Otago – want it or not?